Cyber Monday
Cyber Monday is a marketing term for the Monday after Thanksgiving in the United States, to encourage e-commerce and online shopping. It is closely related to Black Friday, which occurs three days before. The date falls between November 26 and December 2, depending on the year.
Ellen Davis of the National Retail Federation coined the term "Cyber Monday" in a press release on November 28, 2005.
Since its inception, it has become a marketing term used by online retailers around the world.
In 2017, Cyber Monday online sales grew to a record of $6.59 billion, compared with $2.98 billion in 2015 and $2.65 billion in 2014. However, the average order value was $128, down slightly from 2014's $160. The Cyber Monday on November 30, 2020 (the first during the COVID-19 pandemic) was the biggest online shopping day in US history, with a total of $10.7 billion in online spending.
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