Grupo Modelo
Grupo Modelo is a large brewery in Mexico that exports beer to most countries of the world. Its export brands include Corona, Modelo, and Pacífico. Grupo Modelo also brews brands that are intended solely for the domestic Mexican market and has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. Until the 1960s, Grupo Modelo used red poppy flowers in most of its advertising.
On June 12, 2008, The Wall Street Journal stated that Anheuser-Busch InBev, which owned a non-controlling 50% stake in the company, might attempt to acquire the remaining 50%. On June 29, 2012, it was announced that Anheuser-Busch InBev would acquire the remaining 50% stake for an all-cash price of $20.1 billion. On January 31, 2013, the US Department of Justice filed an antitrust suit in an attempt to prevent the buyout. The matter was settled, and the two companies merged in June 2013, with the transfer of all United States rights to Constellation Brands. As a result, all the company's brands are made (in Mexico) by an unrelated company. In the United States, Grupo Modelo brands are distributed by Constellation Brands.
In May 2023, Modelo Especial became the top selling beer in the United States by retail sales volume, surpassing Bud Light. While both beers are owned by the same parent company outside of the United States, the Modelo brand is owned by Constellation Brands in the US and therefore is not affiliated with AB InBev.
Se Fue
- 2023-11-13T00:00:00.000000Z
Esa Guerita
- 2016-02-01T00:00:00.000000Z
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