Instamatic
For the film formats associated with the Instamatic and Pocket Instamatic camera ranges, see 126 film and 110 film respectively.
The Instamatic is a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning in 1963. The Instamatic was immensely successful, introducing a generation to low-cost photography and spawning numerous imitators.
During its heyday, the range was so ubiquitous that the Instamatic name is still frequently used as a generic trademark to refer to any inexpensive point-and-shoot camera.
Kodak also used the Instamatic name on some Super 8-based home-cine cameras.
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