iamamiwhoami
iamamiwhoami ( EYE-am-am-eye-HOO-am-eye) is a Swedish electronic music and audiovisual project with ARG elements led by singer-songwriter Jonna Lee in collaboration with producer Claes Björklund. Since 2009, the project has released a series of audiovisual works on their YouTube channel, which has garnered an international following. Visual collaborators include Swedish director Robin Kempe-Bergman (until 2013) and the visual collective Wave, which comprises Lee and cinematographer John Strandh, along with former member Agustín Moreaux.
The project's initial anonymous videos spread virally, leading to a significant cult following. In 2010, Lee founded a record label, To whom it may concern, to manage the project's releases. One video, titled "y", gained over 68 million views by October 2023, partly due to its unique position as the first link returned by Google if the word "youtube" is not fully typed into the browser.
iamamiwhoami released their debut physical album, the audiovisual album Kin, in June 2012, while the initial full-length series, Bounty (2010–2011), was released physically in June 2013. A third album, Blue, was released in November 2014. By March 2024, a total of 87 videos have been released on iamamiwhoami's YouTube channel.
The project has also remixed songs for Moby and The Irrepressibles, as well as performing live in concert tours revolving around the releases of Kin, Bounty and Blue. An online performance art "concert" in support of the Bounty series was streamed online in 2010, taking place in a forest. On 29 April 2015, a second online performance art "concert" in support of the Blue series was streamed online; this "concert" was released physically and digitally in September 2015 as Concert in Blue, and includes the first new iamamiwhoami song ("The Deadlock") since 2014.
In March 2017, Lee embarked on solo career as ionnalee, stating that it is continuation of iamamiwhoami, though "the two projects will not exist simultaneously".
In March 2022, Lee announced a new audiovisual album from iamamiwhoami, Be Here Soon, which was released on 3 June 2022.
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